How to Start an Online Sunglasses Business in 2024

To start an online sunglasses business, you need a business plan, a reliable supplier, an e-commerce website, and targeted marketing strategies. If you have a passion for fashion and a desire to sell sunglasses online, starting your own online sunglasses business can be a lucrative venture.

With the right approach and strategies, you can attract customers and generate sales in this competitive market. We will guide you through the essential steps to get your online sunglasses business up and running. From researching the market to sourcing reliable suppliers and setting up an e-commerce website, we will cover everything you need to know to make your business a success.

So, let’s dive in and explore how to start an online sunglasses business.

Identifying The Market Opportunities

Start your online sunglasses business by identifying market opportunities. Analyze the demand for trendy eyewear, research competitor strategies, and target specific customer segments to carve a niche in the market. With careful planning, you can set your business up for success.

Researching The Demand For Sunglasses In The Online Market

In order to start an online sunglasses business, it’s crucial to understand the demand for sunglasses in the online market. Conducting thorough research will help you identify potential opportunities and ensure the success of your business. Here are some key points to consider:

Industry growth: Research the overall growth rate of the online sunglasses industry. Is it a growing market? What are the projected future trends? Understanding the industry’s potential will help you gauge the feasibility of your business idea.
Search volume analysis: Utilize tools like Google Keyword Planner to analyze the search volume of relevant keywords related to sunglasses. This will give you an idea of how many people are searching for sunglasses online, indicating the demand for these products.
Seasonal trends: Take note of any seasonal variations in demand for sunglasses. Assess if there are specific months or periods when demand spikes. This will inform your marketing and inventory planning strategies.
Target demographic: Identify the target demographic for sunglasses in the online market. Are they young adults, fashion-conscious individuals, or outdoor enthusiasts? Understanding your target audience will enable you to tailor your product offerings and marketing campaigns to meet their preferences.

Analyzing Target Audience Preferences And Trends

To effectively cater to your target audience, it’s essential to analyze their preferences and stay updated on the latest trends. This will help you offer products and experiences that resonate with your customers. Here’s what you should consider:

Fashion trends: Keep an eye on current fashion trends related to sunglasses. Are oversized frames popular? What about colored lenses or retro styles? Staying on top of fashion trends will allow you to offer trendy sunglasses that appeal to your target audience.
Customer surveys and feedback: Conduct surveys or gather feedback from potential customers to understand their preferences. Ask them about their preferred frame styles, lens types, and price range. This information will help you curate a product range that aligns with their tastes and expectations.
Social media analysis: Explore social media platforms like Instagram and Pinterest to see what styles of sunglasses are gaining popularity. Look for influencers or accounts related to fashion, eyewear, or lifestyle to gain insight into what resonates with your target audience.
Market research reports: Utilize market research reports that provide insights into the online sunglasses market. These reports often contain information about consumer behavior, purchase patterns, and emerging trends. Incorporating this data into your business strategy will give you a competitive edge.

Conducting A Competitive Analysis To Identify Unique Selling Points

Understanding your competitors and differentiating your business is crucial for success in the online sunglasses market. Conducting a competitive analysis will help you identify your unique selling points. Consider the following factors:

Competitor assessment: Identify your direct and indirect competitors in the online sunglasses market. Analyze their product offerings, pricing strategies, customer reviews, and overall online presence. This analysis will enable you to identify gaps in the market and areas where you can excel.
Unique product features: Look for opportunities to offer unique product features or designs that are not readily available in the market. This could include innovative lens technology, customizable options, or sustainable materials. These distinct features will set your business apart and attract customers.
Pricing strategy: Assess the pricing strategies of your competitors. Are they offering premium sunglasses or targeting affordable segments? Determine whether there is space in the market for a different price point or pricing strategy that aligns with your target audience’s preferences.
Customer experience: Focus on enhancing the customer experience by providing excellent customer service, fast shipping, hassle-free returns, and a user-friendly website. Offering a seamless shopping experience will contribute to customer loyalty and positive word-of-mouth.

By thoroughly researching the demand for sunglasses in the online market, analyzing target audience preferences and trends, and conducting a competitive analysis, you will be equipped with valuable insights to start your online sunglasses business successfully.

Building Your Online Sunglasses Store

Starting an online sunglasses store is an exciting venture that requires careful planning and implementation. Learn how to build your business from scratch and establish a successful online presence to attract customers and generate sales

Starting an online sunglasses business can be an exciting and profitable venture. With the right strategies and tools in place, you can create a successful online store that not only attracts customers but also delivers a seamless shopping experience. When it comes to building your online sunglasses store, there are three key aspects to consider: choosing a suitable domain name, selecting a reliable e-commerce platform, and designing a user-friendly and visually appealing website.

Choosing A Suitable Domain Name For Your Online Store:

Consider selecting a domain name that reflects your brand identity and is easy to remember.
Ensure that the domain name is relevant to the sunglasses industry and resonates with your target audience.
Conduct thorough research to check for the availability of the chosen domain name and to avoid any potential trademark conflicts.
Opt for a domain extension that aligns with your business goals, such as .com or a country-specific extension.

Selecting A Reliable E-Commerce Platform For Easy Management:

Look for an e-commerce platform that offers a user-friendly interface and easy management features.
Consider the scalability and flexibility of the platform to accommodate your growing business needs.
Evaluate the platform’s payment gateway options and ensure they cater to your target market.
Assess the platform’s inventory management, shipping, and customer support capabilities to streamline your operations.
Research and compare different e-commerce platforms to find the one that best suits your requirements.

Designing A User-Friendly And Visually Appealing Website:

Create a clean and intuitive website layout that enables easy navigation for your customers.
Optimize your website for mobile devices to cater to the increasing number of mobile shoppers.
Use high-quality images to showcase your sunglasses products and provide multiple views or angles.
Incorporate effective calls-to-action to encourage visitors to make a purchase or sign up for promotions.
Integrate customer reviews and testimonials to build trust and credibility.
Ensure your website loads quickly to minimize bounce rate and improve user experience.

Building your online sunglasses store requires careful consideration and planning. By choosing a suitable domain name, selecting a reliable e-commerce platform, and designing a user-friendly website, you can establish a strong online presence and attract customers to your sunglasses business.

Sourcing High-Quality Sunglasses

Start your online sunglasses business by sourcing high-quality sunglasses to attract customers. Offering a wide range of stylish and durable sunglasses will help you stand out in the competitive market.

In order to start an online sunglasses business, it is crucial to find reliable suppliers and manufacturers that can provide you with high-quality products. Ensuring that the sunglasses meet quality and safety standards is essential for the success of your business.

Additionally, negotiating favorable pricing and delivery terms is important to maintain a competitive edge in the market. Here are some key points to consider when sourcing sunglasses:

Finding Reliable Suppliers And Manufacturers:

Research and identify reputable suppliers and manufacturers in the sunglasses industry.
Look for suppliers with a proven track record, positive customer reviews, and a range of high-quality products.
Consider participating in industry trade shows and expos to connect with potential suppliers.
Join online communities and forums dedicated to sunglasses businesses for recommendations and insights from fellow entrepreneurs.
Conduct thorough background checks on potential suppliers to ensure their legitimacy and reliability.

Ensuring The Sunglasses Meet Quality And Safety Standards:

Check if the suppliers and manufacturers follow industry quality standards and regulations for sunglasses production.
Request product samples to assess the quality, durability, and design of the sunglasses.
Look for sunglasses that offer UV protection to ensure the safety and well-being of your customers.
Consider partnering with suppliers who provide warranty or guarantee policies for their products.

Negotiating Favorable Pricing And Delivery Terms:

Compare prices and terms offered by different suppliers to find the best deal for your business.
Request quotations from multiple suppliers and negotiate for competitive pricing.
Discuss bulk order discounts and incentives with suppliers to maximize your profitability.
Evaluate shipping and delivery options to ensure timely and efficient deliveries to your customers.
Consider building long-term relationships with suppliers to secure better pricing and terms in the future.

Remember, sourcing high-quality sunglasses is crucial for establishing a reputable online business. By working with reliable suppliers and manufacturers, ensuring quality and safety standards, and negotiating favorable pricing and delivery terms, you can provide your customers with premium sunglasses that meet their expectations.

Creating A Strong Brand Identity

Creating a strong brand identity is crucial for starting an online sunglasses business. By crafting a unique and memorable brand image, you can establish trust and loyalty among customers, and stand out in the competitive market.

Developing A Unique And Memorable Brand Name

A strong brand name is essential for your online sunglasses business as it helps you stand out in a crowded market. Here are some tips to develop a unique and memorable brand name:
Brainstorm keywords related to sunglasses, fashion, style, and your target audience.
Combine different words, swap letters, or use a play on words to create catchy and memorable options.
Ensure the name is easy to pronounce and spell to avoid confusion among potential customers.
Conduct a thorough search to check if the chosen name is not already trademarked or being used by another business.
Consider the domain availability and the potential for branding expansion in the future.

Designing An Eye-Catching Logo And Brand Elements

Once you have a brand name, it’s time to design a compelling logo and other brand elements. Here’s what you should consider:
Hire a professional designer or use online design tools to create a visually appealing and unique logo that represents your brand.
Choose colors that align with your brand’s personality and evoke the desired emotions.
Incorporate relevant symbols, shapes, or icons that resonate with sunglasses or fashion.
Consistency is key – use the same fonts, colors, and design elements across all brand collateral, including your website, packaging, and marketing materials.
Keep it simple yet memorable, ensuring your logo is easily recognizable at different sizes and on different platforms.

Crafting A Compelling Brand Story To Connect With Customers

A strong brand story helps to create an emotional connection with your customers and differentiate your sunglasses business. Consider the following key points when crafting your brand story:
Start by defining your brand’s mission, vision, and values – what drives your business and what sets it apart from others.
Tell the story behind your brand – highlight how your passion for sunglasses and fashion led you to start the business and the inspiration behind it.
Share any unique selling propositions that make your sunglasses business stand out from the competition.
Emphasize the benefits and values your brand offers to customers, such as quality, style, affordability, or sustainability.
Use authentic and relatable language to engage with your target audience and create a sense of trust and connection.

Remember, developing a strong brand identity is crucial for your online sunglasses business. By creating a unique and memorable brand name, designing an eye-catching logo, and crafting a compelling brand story, you can effectively connect with your customers and make a lasting impression in the market.

Implementing Effective Marketing Strategies

Starting an online sunglasses business requires implementing effective marketing strategies to stand out in a competitive market. From building a strong brand presence to leveraging social media platforms, these strategies can help drive traffic, increase sales, and grow your business.

Starting an online sunglasses business can be a lucrative venture if you have a comprehensive marketing plan in place. Implementing effective marketing strategies is essential to promote your brand, increase online visibility, and attract customers. In this section, we will explore three key strategies to kickstart your online sunglasses business successfully.

Developing A Comprehensive Marketing Plan

To ensure your online sunglasses business thrives, it’s crucial to develop a comprehensive marketing plan. This plan should define your target audience, outline your business goals, and identify the most effective marketing channels to reach your potential customers. Consider the following points when creating your marketing plan:

Define your target audience: Understand who your ideal customers are, including their demographics, preferences, and purchasing behaviors. This will help you tailor your marketing efforts to their specific needs.
Set clear goals: Determine what you want to achieve with your marketing efforts. Whether it’s increasing website traffic, boosting sales, or building brand awareness, having clear goals will guide your marketing strategy.
Identify your unique selling proposition (USP): Differentiate your online sunglasses business from competitors by highlighting what makes your products or services unique. This could be offering high-quality sunglasses at affordable prices, providing exceptional customer service, or focusing on a specific niche within the sunglasses market.
Choose appropriate marketing channels: Research and select the most effective marketing channels to reach your target audience. This might include social media platforms, email marketing, influencer collaborations, content marketing, and search engine advertising.

Utilizing Social Media Platforms For Brand Promotion

Social media platforms offer a powerful way to promote your online sunglasses business and engage with customers. To effectively utilize social media for brand promotion, consider the following strategies:

Identify relevant platforms: Determine which social media platforms are popular among your target audience. For instance, Instagram and Pinterest are visually-driven platforms that work well for showcasing sunglasses.
Create engaging content: Share high-quality visuals of your sunglasses, lifestyle images featuring your products, and informative content related to sunglasses trends, care, and fashion tips. Encourage user-generated content by running contests or featuring customers wearing your sunglasses.
Engage with your audience: Respond promptly to comments, messages, and reviews on social media. Encourage conversations around your brand by asking questions, seeking feedback, and initiating discussions.
Collaborate with influencers: Partner with influencers who align with your brand values and have a significant following. This can help increase brand visibility and reach a wider audience.

Implementing Seo Strategies To Increase Online Visibility

Implementing search engine optimization (SEO) strategies is crucial to increase the visibility of your online sunglasses business on search engines like Google. Here are some key SEO strategies to focus on:

Conduct keyword research: Identify relevant keywords and phrases related to sunglasses, eyewear, and your target audience’s search queries. Use these keywords strategically in your website copy, product descriptions, blog posts, and meta tags.
Optimize your website: Ensure your website is user-friendly, mobile-responsive, and optimized for fast loading speeds. Improve the navigation, structure, and content to enhance the user experience.
Create valuable content: Develop high-quality, informative, and engaging content that caters to your target audience’s needs and interests. This can include blog posts, guides, tutorials, and videos related to sunglasses, fashion trends, and eyewear care.
Build quality backlinks: Focus on acquiring backlinks from reputable websites and influencers in the eyewear or fashion industry. This can improve your website’s authority and visibility in search engine results.
Optimize for local search: If you have a physical store or serve specific geographic areas, optimize your website for local search by including location-specific keywords and creating Google My Business profiles.

By developing a comprehensive marketing plan, utilizing social media platforms effectively, and implementing SEO strategies, you can establish a strong online presence for your sunglasses business. These strategies will help increase brand visibility, drive traffic to your website, and ultimately contribute to the success of your online venture.

Providing Excellent Customer Service

Starting an online sunglasses business involves providing excellent customer service to ensure customer satisfaction. By offering prompt responses, easy returns and exchanges, and personalized recommendations, you can establish a strong reputation and build a loyal customer base.

Starting an online sunglasses business can be an exciting venture, but succeeding in today’s competitive market requires more than just offering a wide range of trendy eyewear. Providing excellent customer service is crucial for building customer loyalty and ensuring the success of your business.

By focusing on key areas such as building a responsive and knowledgeable customer support team, offering hassle-free returns and exchanges policies, and personalizing the shopping experience through targeted emails and offers, you can elevate the level of customer satisfaction and create a loyal customer base.

Building A Responsive And Knowledgeable Customer Support Team:

Ensure your customer support team is well-trained and knowledgeable about your products, providing accurate information and assistance.
Respond promptly to customer inquiries and concerns, both through email and social media channels.
Offer multiple channels for communication, such as live chat or phone support, to cater to different customer preferences.
Implement an efficient ticketing system to track and resolve customer issues in a timely manner.
Regularly train your support team on new products and industry trends to maximize their expertise.

Offering Hassle-Free Returns And Exchanges Policies:

Clearly communicate your return and exchange policies to customers, promoting transparency and trust.
Simplify the process, making it easy for customers to initiate returns or exchanges through user-friendly interfaces.
Provide pre-paid return labels for added convenience and to encourage customer trust.
Streamline the processing of returns or exchanges to ensure a smooth and efficient experience for customers.
Use customer feedback from returns or exchanges to identify areas for improvement in your products or services.

Personalizing The Shopping Experience Through Targeted Emails And Offers:

Collect customer information, such as preferences and purchase history, to personalize email marketing campaigns.
Segment your customer base and send targeted emails with relevant product recommendations and exclusive offers.
Use personalized subject lines and content in emails to grab customers’ attention and increase open rates.
Leverage customer data to create tailored promotions and discounts that resonate with specific customer groups.
Monitor and analyze the impact of your personalized emails and offers to refine your strategies and enhance customer engagement.

By focusing on building a responsive and knowledgeable customer support team, offering hassle-free returns and exchanges policies, and personalizing the shopping experience through targeted emails and offers, you can effectively provide excellent customer service for your online sunglasses business. This will not only enhance customer satisfaction but also contribute to the long-term success and growth of your business.

Leveraging Influencer Collaborations

Leveraging influencer collaborations is a crucial step to starting an online sunglasses business. By partnering with popular figures in the fashion industry, you can increase brand visibility, build trust with potential customers, and boost sales.

Identifying Influential Individuals In The Fashion And Eyewear Industry

In the world of online business, partnering with influencers can be a game-changer for your sunglasses brand. These individuals have a considerable following and can help boost brand awareness and credibility. Here are some effective ways to identify influential individuals in the fashion and eyewear industry:

Social media research: Browse popular social media platforms such as Instagram, YouTube, and TikTok to identify influencers who are already promoting fashion and eyewear products.
Industry publications and blogs: Keep an eye on industry publications and blogs that feature influencers or collaborate with them. These platforms are often a great source for discovering influential individuals.
Google searches: Conduct targeted Google searches using keywords related to your niche, such as “fashion influencers” or “eyewear bloggers.” This can lead you to influential individuals who are actively engaging with their audience.

Contacting And Building Partnerships With Relevant Influencers

Once you’ve identified potential influencers to collaborate with, the next step is to establish a partnership and build a connection. Here’s how you can approach contacting and building relationships with relevant influencers:

Personalized outreach: Craft a customized message that demonstrates your genuine interest in their work. Make sure to mention specific reasons why you think a partnership would be mutually beneficial.
Offer value: Highlight the unique benefits of your sunglasses brand and explain how it aligns with the influencer’s personal brand. Emphasize how collaboration can provide value to their audience.
Collaboration proposals: Present clear and appealing collaboration ideas that showcase how the influencer can incorporate your sunglasses into their content, such as sponsored posts, product reviews, or giveaways.
Building a rapport: Engage with the influencer’s content by liking, commenting, and sharing. This helps to establish a relationship and demonstrate your dedication to their work.

Leveraging Influencer Content To Increase Brand Awareness

Now that you’ve connected with influencers and established collaborations, it’s time to leverage their content to maximize brand awareness. Here are some effective strategies to do so:

User-generated content: Encourage influencers to share their experiences with your sunglasses and repost their content on your brand’s social media platforms. This not only increases brand exposure but also strengthens the influencer-customer bond.
Influencer takeovers: Allow influencers to take control of your brand’s social media accounts for a day, sharing their unique perspective and creating engaging content. This can attract new followers and generate buzz around your brand.
Sponsored content: Work with influencers to create sponsored posts that highlight your brand’s story, values, and products. These posts can reach their followers, driving traffic to your online sunglasses business.
Collaborative campaigns: Plan joint campaigns with influencers, such as giveaways or exclusive discounts. This creates a sense of exclusivity and urgency, motivating followers to engage with your brand.

Remember, leveraging influencer collaborations involves nurturing relationships and consistently engaging with the influencers and their audience. By putting in the effort, you can build a strong online presence for your sunglasses business and drive significant growth.

How to Start an Online Sunglasses Business: Secrets to Success

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Monitoring And Analyzing Performance Metrics

Start your online sunglasses business by monitoring and analyzing performance metrics. Track your website’s traffic, conversion rates, and customer feedback to optimize your strategy and improve sales. Stay ahead of the competition by understanding your business’s performance and making data-driven decisions.

Tracking Website Traffic And Conversion Rates:

Use tools like Google Analytics to track website traffic and gain insights into visitor behavior.
Monitor the number of unique visitors, page views, bounce rates, and average time spent on each page.
Analyze conversion rates to measure the effectiveness of your website in converting visitors into customers.
Track the sources of your website traffic, such as organic search, social media, and paid advertising, to identify the most effective marketing channels.
Explore heatmaps and click-through rates to understand which areas of your website attract the most attention and optimize accordingly.
Continuously monitor website performance metrics to identify areas for improvement and make data-driven decisions to enhance user experience.

Analyzing Customer Feedback And Reviews:

Regularly gather customer feedback through surveys, feedback forms, or online reviews.
Analyze this feedback to identify patterns, trends, and areas where improvements can be made.
Pay close attention to both positive and negative feedback to understand what customers appreciate and what needs attention.
Take note of any common complaints or issues raised by customers to address them proactively.
Use sentiment analysis tools to gauge customer satisfaction and identify areas for improvement.
Engage with customers who provide feedback or leave reviews to show your dedication to their satisfaction.

Making Data-Driven Decisions To Optimize Business Performance:

Collect and analyze data from various sources to gain a deeper understanding of your target audience’s preferences and behaviors.
Utilize market research and customer data to inform your marketing strategies and product offerings.
Identify key performance indicators (KPIs) that align with your business goals and regularly measure them.
Use data to identify areas of improvement in your sales funnels and make data-driven decisions to optimize conversion rates.
Continuously monitor your competitors’ performance metrics to stay ahead in the market and identify potential opportunities.
Implement A/B testing to experiment with different strategies and evaluate their impact on your business performance.
Regularly review and update your business strategies based on data insights to ensure long-term success.

Expanding And Scaling The Business

Start and grow your online sunglasses business to new heights with our expert tips for expanding and scaling. Discover strategies to increase sales, reach a larger audience, and maximize profits in this comprehensive guide.

Evaluating Market Opportunities For Expansion

Conduct thorough market research to identify potential opportunities for expanding your online sunglasses business.
Analyze the demand for sunglasses in various geographic regions and target markets.
Identify emerging trends in the eyewear industry and assess their potential for growth.
Monitor competitors and their market share to identify gaps for your business to fill.
Pay attention to customer reviews and feedback to understand their preferences and needs.
Consider expanding your product range to cater to different customer segments.
Evaluate the feasibility of selling through various online channels or retail partnerships.
Assess the scalability of your business model and its potential for long-term growth.

Developing Strategic Partnerships For Growth

Identify potential strategic partners such as eyewear manufacturers, distributors, or influential fashion bloggers.
Collaborate with sunglasses brands to offer exclusive collections or limited editions.
Establish affiliate partnerships with complementary businesses like beach resorts or fashion boutiques.
Consider co-marketing initiatives with social media influencers or celebrities.
Collaborate with online marketplaces or e-commerce platforms to increase brand exposure.
Develop relationships with suppliers to ensure a consistent supply chain for your business.
Explore opportunities for cross-promotion with other reputable brands in the fashion industry.
Attend industry trade shows and conferences to network and explore potential partnerships.

Scaling Up Operations While Maintaining Quality Standards

Invest in streamlining your operations, including inventory management and order fulfillment.
Implement efficient logistics and shipping processes to ensure timely delivery to customers.
Automate tasks like customer service, email marketing, and social media management to save time and resources.
Hire additional staff or outsource certain tasks to handle increased demand.
Maintain a strong focus on quality control, ensuring that each pair of sunglasses meets your standards.
Continuously monitor and improve product quality based on customer feedback.
Implement data analytics tools to track sales, customer behavior, and market trends.
Regularly update your website infrastructure to support increased traffic and improve user experience.

Remember, expanding and scaling your online sunglasses business requires careful evaluation of market opportunities, effective strategic partnerships, and scaling operations while maintaining high-quality standards. By following these strategies, you can position your business for long-term success and growth.

Frequently Asked Questions For How To Start An Online Sunglasses Business

Is A Sunglasses Business Profitable?

Yes, a sunglasses business can be profitable due to high demand and potential for good profit margins.

How To Become A Sunglasses Seller?

To become a sunglasses seller, follow these steps: 1. Research the market and identify popular sunglasses brands and styles. 2. Source sunglasses from reputable wholesalers or manufacturers. 3. Set up an online store or sell through established platforms like Amazon or eBay.

4. Promote your business through social media, influencers, and targeted advertising.

How To Start A Business Of Sunglasses?

To start a sunglasses business: 1. Research sunglasses market, identify target audience, and develop a strong business plan. 2. Secure necessary licenses and permits, establish a legal structure for your business, and consider trademark registration. 3. Source high-quality sunglasses from reliable suppliers, establish inventory management systems, and set competitive pricing.

4. Create an attractive online presence, including a user-friendly website, SEO optimization, and social media marketing.

Are Sunglasses A Good Product To Sell?

Yes, sunglasses can be a good product to sell due to their high demand and universal appeal.

Conclusion

Starting an online sunglasses business can be a profitable venture if you follow the right steps. By conducting thorough market research, creating a stunning website, and marketing your products effectively, you can attract customers and generate sales. It’s essential to select a niche and understand your target audience to tailor your offerings and marketing strategies accordingly.

Utilizing social media platforms and other digital marketing techniques can help you reach a wider audience and build brand recognition. Additionally, by providing excellent customer service and ensuring a seamless shopping experience, you can build a loyal customer base. Remember to stay updated with the latest industry trends and constantly innovate your products to stay ahead of the competition.

With dedication, passion, and strategic planning, your online sunglasses business can flourish in the competitive e-commerce landscape. So, get ready to take the leap and create a successful online sunglasses business!